[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"sanity-hDGJ8woIjVSvNMZwaITSvCOA6KV_7hDRIygkAbJ9-o0":3,"sanity-Jg-0pGCJJESlR1aGF_zfLdSbRMSpTtn6J7fh-qh9Jkw":697},{"data":4,"sourceMap":-1},{"footer":5,"siteNav":73,"siteOptions":259,"slugs":602},{"contactText":6,"copyrightText":51,"footerText":52,"preFooter":71,"subscribeText":72},[7,19,31],{"_key":8,"_type":9,"children":10,"markDefs":17,"style":18},"9d486ad90064","block",[11],{"_key":12,"_type":13,"marks":14,"text":16},"1bb43be3663d","span",[15],"strong","North America Head Office:",[],"normal",{"_key":20,"_type":9,"children":21,"markDefs":30,"style":18},"50ca9df6c1c1",[22,26],{"_key":23,"_type":13,"marks":24,"text":25},"d346b6076bc0",[],"45 E 20th Street, \nNew York, \nNY 10003\nUSA\n\n",{"_key":27,"_type":13,"marks":28,"text":29},"5b9efad9d82d",[15],"APAC Head Office:",[],{"_key":32,"_type":9,"children":33,"markDefs":42,"style":18},"a7bbb0fd9e5e",[34,37],{"_key":23,"_type":13,"marks":35,"text":36},[],"1\u002F60 Wilson St\nSouth Yarra, Melbourne\nVIC 3141\nAustralia\n\n",{"_key":38,"_type":13,"marks":39,"text":41},"2637570c0872",[40],"7423e29cf5ea","CONTACT",[43],{"_key":40,"_type":44,"linkTarget":45,"linkType":44,"route":48,"slug":49,"title":50},"internalLink",{"_ref":46,"_type":47},"de51104f-4f8a-4088-bf7b-a2e590f94d2a","reference","slug","contact","Contact","Cuttable",[53,62],{"_key":54,"_type":9,"children":55,"markDefs":60,"style":61},"48756887f554",[56],{"_key":57,"_type":13,"marks":58,"text":59},"a78fa5ca7333",[15],"We would love to\nhear from you.",[],"h2",{"_key":63,"_type":9,"children":64,"markDefs":69,"style":70},"4ab8f8f0aa13",[65],{"_key":66,"_type":13,"marks":67,"text":68},"ca1191f102e6",[],"Feel free to reach out if you would like\nto join up, or simply have a chat.",[],"large",null,"Subscribe to our mailing list",{"navButtons":74,"navFooterPrimary":98,"navFooterSecondary":114,"navFooterSub":136,"navMain":148,"socialLinks":245},[75,86],{"_key":76,"_type":77,"buttonColour":78,"buttonIcon":79,"buttonSize":80,"link":81},"e8e81eb872b9","button","lime","star","standard",[82],{"_key":83,"_type":84,"linkType":84,"title":85},"0459abf6beff","modalLink","Book a demo",{"_key":87,"_type":77,"buttonColour":88,"buttonIcon":89,"buttonSize":80,"link":90},"9e0758b1eabf","purple","arrow",[91],{"_key":92,"_type":93,"blank":94,"href":95,"linkType":96,"title":97},"2f640c4d6b3a","link",true,"https:\u002F\u002Fapp.cuttable.com","externalLink","Sign in",[99,102,105,108,111],{"linkType":44,"route":100,"slug":71,"title":101},"index","Home",{"linkType":44,"route":48,"slug":103,"title":104},"pricing","Pricing",{"linkType":44,"route":48,"slug":106,"title":107},"platform-overview","AI Ad Creation",{"linkType":44,"route":48,"slug":109,"title":110},"ads-for-black-friday","Black Friday Ads",{"linkType":44,"route":48,"slug":112,"title":113},"shoots-video","High Quality AI Video",[115,118,121,124,127,130,133],{"linkType":44,"route":48,"slug":116,"title":117},"fashion","Ads for Fashion Brands",{"linkType":44,"route":48,"slug":119,"title":120},"beauty-and-personal-care","Ads for Beauty Brands",{"linkType":44,"route":48,"slug":122,"title":123},"home-and-living","Ads for Furniture Brands",{"linkType":44,"route":48,"slug":125,"title":126},"food-and-beverage","Ads for CPG Brands",{"linkType":44,"route":48,"slug":128,"title":129},"baby-and-kids","Ads for Baby & Kids Brands",{"linkType":44,"route":48,"slug":131,"title":132},"jewellery","Ads for Jewellery Brands",{"linkType":44,"route":48,"slug":134,"title":135},"health-and-supplements","Ads for Health Brands",[137,139,142,145],{"linkType":44,"route":48,"slug":49,"title":138},"Contact Us",{"linkType":44,"route":48,"slug":140,"title":141},"privacy-policy","Privacy Policy",{"linkType":44,"route":48,"slug":143,"title":144},"terms-of-service","Terms of Service",{"_key":146,"_type":93,"blank":94,"href":147,"linkType":96,"title":85},"dc110eb9ba23","https:\u002F\u002Fapp.cuttable.com\u002Fp\u002Fget-started",[149,196,227,230,231],{"_type":150,"dropdownLinks":151,"title":195},"dropdownNav",[152,155,157,159,162,164,167,170,173,176,178,181,184,186,189,192],{"_type":153,"title":154},"navTitle","Platform Overview",{"linkType":44,"route":48,"slug":106,"title":156},"How It Works",{"_type":153,"title":158},"Create",{"linkType":44,"route":48,"slug":160,"title":161},"ad-creation","Ad Creation",{"linkType":44,"route":48,"slug":109,"title":163},"Black Friday",{"linkType":44,"route":48,"slug":165,"title":166},"platform-ad-editing","Editing Ads",{"linkType":44,"route":48,"slug":168,"title":169},"ai-photo-and-video-creation","AI Photo and Video Creation",{"linkType":44,"route":48,"slug":171,"title":172},"designs","Customisable Designs",{"linkType":44,"route":48,"slug":174,"title":175},"music-for-ad-production","Music for Advertising",{"_type":153,"title":177},"Publish",{"linkType":44,"route":48,"slug":179,"title":180},"platform-meta-publishing","Meta Publishing",{"linkType":44,"route":48,"slug":182,"title":183},"meta-insights","Meta Insights",{"_type":153,"title":185},"Learn",{"linkType":44,"route":48,"slug":187,"title":188},"platform-brand-strategy","Brand Strategy",{"linkType":44,"route":48,"slug":190,"title":191},"media-library","Media Library",{"linkType":44,"route":48,"slug":193,"title":194},"platform-shopify-sync","Shopify Catalog","Platform",{"_type":150,"dropdownLinks":197,"title":226},[198,200,202,204,206,208,210,212,214,217,220,223],{"_type":153,"title":199},"Industries",{"linkType":44,"route":48,"slug":122,"title":201},"Home and Living",{"linkType":44,"route":48,"slug":119,"title":203},"Beauty and Personal Care",{"linkType":44,"route":48,"slug":128,"title":205},"Baby and Kids",{"linkType":44,"route":48,"slug":116,"title":207},"Fashion",{"linkType":44,"route":48,"slug":131,"title":209},"Jewellery and Accessories",{"linkType":44,"route":48,"slug":125,"title":211},"Food and Beverage",{"_type":153,"title":213},"Roles",{"linkType":44,"route":48,"slug":215,"title":216},"performance-marketers","Performance Marketers",{"linkType":44,"route":48,"slug":218,"title":219},"brand-marketers","Brand Marketers",{"linkType":44,"route":48,"slug":221,"title":222},"founders","Founders",{"linkType":44,"route":48,"slug":224,"title":225},"cmos","CMOs","Use Cases",{"linkType":44,"route":48,"slug":228,"title":229},"customer-reviews","Customers",{"linkType":44,"route":48,"slug":103,"title":104},{"_type":150,"dropdownLinks":232,"title":185},[233,236,239,242],{"linkType":44,"route":234,"slug":71,"title":235},"blog","The Cutting Room",{"linkType":44,"route":48,"slug":237,"title":238},"team","Team",{"linkType":44,"route":48,"slug":240,"title":241},"in-the-press","In the Press",{"linkType":44,"route":48,"slug":243,"title":244},"careers","Careers",[246,251,255],{"_key":247,"_type":248,"href":249,"name":250},"f9709f445432","socialMediaLink","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fcuttable","LinkedIn",{"_key":252,"_type":248,"href":253,"name":254},"6c605c3a6a5e","https:\u002F\u002Fwww.instagram.com\u002Fcuttable.ads\u002F","Instagram",{"_key":256,"_type":248,"href":257,"name":258},"87c819832ce7","https:\u002F\u002Fwww.tiktok.com\u002F@cuttable.ads","TikTok",{"_createdAt":260,"_id":261,"_rev":262,"_type":261,"_updatedAt":263,"blog":264,"contactEmail":492,"form":493,"language":71,"name":51,"popup":498,"seo":587,"subscribeText":72},"2025-01-15T23:22:35Z","siteOptions","rgx5YLXnsvQnDIpmg5nnsQ","2026-07-02T02:54:44Z",{"blogModuleHeading":265,"blogModuleSubHeading":284,"blogPanelContent":285,"blogPanelHeading":294,"blogs":311},[266],{"_key":267,"_type":9,"children":268,"markDefs":282,"style":283},"9be4fff25a48",[269,273,278],{"_key":270,"_type":13,"marks":271,"text":272},"247a09103ae8",[],"The ",{"_key":274,"_type":13,"marks":275,"text":277},"9dce948cec74",[276],"em","Cutting",{"_key":279,"_type":13,"marks":280,"text":281},"4ebed1407c9d",[]," Room",[],"h1sub","Top Articles",[286],{"_key":287,"_type":9,"children":288,"markDefs":293,"style":18},"0f215345fe50",[289],{"_key":290,"_type":13,"marks":291,"text":292},"88b2d96a740f",[],"Opinionated, practical guidance on creative volume, variation, and testing velocity—for teams scaling performance on Meta.",[],[295],{"_key":296,"_type":9,"children":297,"markDefs":310,"style":61},"ca1e43195921",[298,302,306],{"_key":299,"_type":13,"marks":300,"text":301},"bc8c842d08dc",[],"Subscribe to\nthe ",{"_key":303,"_type":13,"marks":304,"text":305},"327573c4fe7a",[276],"cutting\n",{"_key":307,"_type":13,"marks":308,"text":309},"0d96b56e9486",[],"room",[],[312,368,406,447],{"media":313,"slug":366,"title":316},{"image":314,"mediaType":365},{"_type":315,"alt":316,"asset":317},"picture","Why Most Performance Teams Under-Produce Creative (Even When They Know Better)",{"_createdAt":318,"_id":319,"_rev":320,"_type":321,"_updatedAt":322,"assetId":323,"extension":324,"metadata":325,"mimeType":359,"originalFilename":360,"path":361,"sha1hash":323,"size":362,"uploadId":363,"url":364},"2026-02-25T01:14:47Z","image-4f699be9f70b5850f607d89740b4b6e58e383f43-1920x1080-png","FhGeqeprBf6xSLFzdSyElo","sanity.imageAsset","2026-02-25T01:14:48Z","4f699be9f70b5850f607d89740b4b6e58e383f43","png",{"_type":326,"blurHash":327,"dimensions":328,"hasAlpha":333,"isOpaque":94,"lqip":334,"palette":335,"thumbHash":358},"sanity.imageMetadata","M171s9.80M?v00q[V@FLo#DN.T4T-6-;E2",{"_type":329,"aspectRatio":330,"height":331,"width":332},"sanity.imageDimensions",1.7777777777777777,1080,1920,false,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAIAAADwazoUAAAACXBIWXMAAAsTAAALEwEAmpwYAAACPklEQVR4nDXP23KaQACAYS+NiqfG8QASEAJBWFdgYXFRTmLEGFGjMbHRTG07TduZXLTvf9FxJn2Ab\u002F75Mw3mqslwdJsX5a5uORbx+sgRZZXlROZKoNkO3eZabQ4NvK+\u002F\u002F+yOJ06Uc1T5olDM5qgML3V5qSveaNDEJBgTf9w38fWNJoiSJAg8L9BtvtFiFU3fHU7H7z+70CiUqmecpzIKRAo0AcJRcr\u002FZH6eLBwMTWYUIKOuBMsVAuVFaDMcJ0vR+dfj2ZmBSLF9m88VsvpjRTEczsUFG6eP+x\u002Fvf3eGEXU8F0Ld6v2b6+2qQ+Fi8llleJF6Ybp76llOq1LK5\u002FxggRx8MZ6vt6e199\u002FLFHfk6BBZUYru7j41lZANVvZa7yCHDIJbVXrFSO5dzVEZDjoYwtElwe7d+Oiwedl4QwZ4q8izLtHqKYPVVRVF6UMdkpCOnzYtU6dMHBtZAQxggjMhoGE7CyWwUTbS+0WjR5Uq13qQ5UZYUDWGCXU9WQb3F5IuVj+feGZ+3gYkhckxMLOIBw262ucplvcFwkqbbxBuFMdARzXLVWj1HlbJ56oyhTaDt9m1iOENEPNNxDXsAdKsjKZwoq9AkQRxMEhO7nCA1GbbWaFHlaq5QuiiUMo4fk\u002FDWDW+9cTKZL+P50o9neBgAwwI6coZ+PFuE0zt7GPQtR7cGQEeCrLIdib7qZIJpGs\u002FX41kaTeeL9eNmf0y3+yhJLeIZmPjRbbp9fti\u002Fbvavm+eXx8+vq91LstyGSepGyT8Dy4A3S3tQswAAAABJRU5ErkJggg==",{"_type":336,"darkMuted":337,"darkVibrant":342,"dominant":345,"lightMuted":346,"lightVibrant":350,"muted":353,"vibrant":356},"sanity.imagePalette",{"_type":338,"background":339,"foreground":340,"population":341,"title":340},"sanity.imagePaletteSwatch","#424549","#fff",8.22,{"_type":338,"background":343,"foreground":340,"population":344,"title":340},"#2b1607",0.16,{"_type":338,"background":339,"foreground":340,"population":341,"title":340},{"_type":338,"background":347,"foreground":348,"population":349,"title":340},"#a99688","#000",2.74,{"_type":338,"background":351,"foreground":348,"population":352,"title":340},"#ecb48c",0,{"_type":338,"background":354,"foreground":340,"population":355,"title":340},"#848b91",2.49,{"_type":338,"background":357,"foreground":340,"population":352,"title":340},"#db7023","zPcFBIBdCneFd5VaiIEGi1PASA==","image\u002Fpng","ai_gen_1770421637957_1_edited_1770422171639.png","images\u002Fodbinyap\u002Fproduction_2026\u002F4f699be9f70b5850f607d89740b4b6e58e383f43-1920x1080.png",2464897,"CpHIKu8QFF00dwFmfwbrJK5FcRdJmSqt","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002F4f699be9f70b5850f607d89740b4b6e58e383f43-1920x1080.png","image",{"_type":48,"current":367},"why-most-performance-teams-under-produce-creative-even-when-they-know-better",{"media":369,"slug":403,"title":405},{"image":370,"mediaType":365},{"_type":315,"asset":371},{"_createdAt":372,"_id":373,"_rev":374,"_type":321,"_updatedAt":372,"assetId":375,"extension":324,"metadata":376,"mimeType":359,"originalFilename":398,"path":399,"sha1hash":375,"size":400,"uploadId":401,"url":402},"2026-02-25T01:14:44Z","image-b0dd69760279ce96388720ff9c455a2c594b239e-1920x1080-png","FhGeqeprBf6xSLFzdSyED2","b0dd69760279ce96388720ff9c455a2c594b239e",{"_type":326,"blurHash":377,"dimensions":378,"hasAlpha":333,"isOpaque":94,"lqip":379,"palette":380,"thumbHash":397},"M88gTy-:0fIor@~UxtE2Ipo1IoRks:WYkB",{"_type":329,"aspectRatio":330,"height":331,"width":332},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAIAAADwazoUAAAACXBIWXMAAAsTAAALEwEAmpwYAAACUUlEQVR4nCXNaW\u002FSYAAAYH4Bffu2b0sPKD1oofSAFlqOwpAVxjXObbApi3GbsMxjR1zMYtREY5aYGD\u002FpB\u002F+sgf2AJ09EU0XbVK2sbGSkoqPvVHPtRmHcDc5Pum9fDZaznfmwMh9W2g3HNlRFFgSBZRhEkjiEIJJJy55rVD2jUbFm\u002FeDiZO\u002FuYvzwZn7\u002Fenp92js7fLYYBdNeea\u002Fh+q6uZyRJ5FgWIbTFOStdr+S7zeJiWPuwnv58ePn3+9W\u002FHzd\u002FPq4eVwfvF+HppH60HwxCL\u002FANMyvLIscw5GbGQcTJZWqVfC\u002F0lwe7X25Pfn1efbu\u002F\u002FHp79ft2\u002FXgxu5zWj\u002Fvlw35lEHr1kmUbiixyLEOSxBbbZqrkmc26ezRq3F3Ob9bPJ8Nxq9mb97vrWXM1rZ0Og8V+MN4rhTWnkNNSEr\u002FFAMexSDqdzNtatWTtd4Lz5fBo0nOLVU13C05hOWp9Ohu\u002FW7SPB9Vx2w9reddS5SQboyDEsQ2WJT6ry24+Eza8xaTVCeuZrC0qhmm5i9Hg+sXouFPu1O3dillyNF1NJHgKkTj+hAWBUVOCocvlotlrBbWqJ8kplhdFKeW7TsO3\u002FZzi5ZS8IaUVTohTDA0JiOF4dIM5jhIEVpZ4y0gFZSdnGxyfIEkakSjJ05rEZFXe0pOawsc5RFP4RoIowLaYpkmWoXiOVuSEmVUlMYkQDSFBEpBnCDGOUiKjKZwoxBiaICAAIApAFMOiAIAIQpCmiViMTCQYWYqzbAxCCACOEBHnKIEnBR4JcSrOkTQFn3AU22AMw\u002F4DpAB+Min1cxsAAAAASUVORK5CYII=",{"_type":336,"darkMuted":381,"darkVibrant":384,"dominant":387,"lightMuted":388,"lightVibrant":390,"muted":392,"vibrant":395},{"_type":338,"background":382,"foreground":340,"population":383,"title":340},"#433c30",10.85,{"_type":338,"background":385,"foreground":340,"population":386,"title":340},"#411404",0.01,{"_type":338,"background":382,"foreground":340,"population":383,"title":340},{"_type":338,"background":389,"foreground":340,"population":386,"title":340},"#8c9499",{"_type":338,"background":391,"foreground":348,"population":352,"title":340},"#f7a082",{"_type":338,"background":393,"foreground":348,"population":394,"title":340},"#b5987f",5.89,{"_type":338,"background":396,"foreground":340,"population":352,"title":340},"#f0490e","TAgGDIIMZ3WfZJh0eGUZn5bQWQ==","ai_gen_1770421354269_1_edited_1770421930559.png","images\u002Fodbinyap\u002Fproduction_2026\u002Fb0dd69760279ce96388720ff9c455a2c594b239e-1920x1080.png",2570612,"tvcl7SX3IynbQ5kyM5T3Dtgl2eO1uC9a","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002Fb0dd69760279ce96388720ff9c455a2c594b239e-1920x1080.png",{"_type":48,"current":404},"creative-volume-is-the-performance-lever-not-targeting-not-bidding","Creative Volume Is the Performance Lever (Not Targeting, Not Bidding)",{"media":407,"slug":444,"title":446},{"image":408,"mediaType":365},{"_type":315,"asset":409},{"_createdAt":410,"_id":411,"_rev":412,"_type":321,"_updatedAt":410,"assetId":413,"extension":324,"metadata":414,"mimeType":359,"originalFilename":439,"path":440,"sha1hash":413,"size":441,"uploadId":442,"url":443},"2026-02-25T01:13:54Z","image-796da259e3d02d8dbdf964b9ffae9c6b66f55023-1272x714-png","C5PqYZpKNm3ML5t3txlMwy","796da259e3d02d8dbdf964b9ffae9c6b66f55023",{"_type":326,"blurHash":415,"dimensions":416,"hasAlpha":94,"isOpaque":94,"lqip":420,"palette":421},"MILgk}=RjMI8xxQxsEtPR%t7%PMwW9%ORg",{"_type":329,"aspectRatio":417,"height":418,"width":419},1.781512605042017,714,1272,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAYAAAB\u002FCa1DAAAACXBIWXMAAAsTAAALEwEAmpwYAAACrklEQVR4nEXSyW8bdRiHcf9h9FAEoghUpAAHVE4IyAEQF3oqEmoRaVGQKiEKLc3SNnFqe+J4MhnPvngm49hjp8ulPdB4iWd+s7h\u002FxFPFqcThuX706tW30q+\u002FJtqeE27NCbZLgmpJsFPSeVzQqRX4jQJPyvB3BV5T4LZSXDnFVVLsgwRbnZ2nz+i4KZUzzN8s8DYK3M0C90GO+yjH2cqwqxnWjsCqpVj1BKN+Srs25qB+wkHjBHV3hNaa0N6foqlTbHtGJdwu8TYLnLUC698c426Gfi\u002FDWBcLzJEEtpQusMb6c26vtPj15w2uX1tjdaVB9eExijxGVSdY9pRKWC3xHuTYGznWvRzj7xz9Toa5Jug0c0I1w9sX6NKUv1bbfPHZt3z47vu8985FLn90hT9W95D3T1C1MZZzBu6UuA9z3K2csFHS3ZsT7ZVEckHPKOiaOR1NYMpTbt\u002FcZenjJT69dIGlDy7wyaXL\u002FH5rB1n5D1UfY7oTKkGtWPzLreUctUuG7pxj\u002FzVDf07sFfS8nK6X4ekJ63dUfvz6G3746nOuLn\u002FJte++Z\u002F0fhX311QK03CmVTqNYPN+pC6J2QeyWDDtzYr8ksjNCSxA6AteYsbvd4c\u002FfrnPj6jIrPy1z\u002F8YvtKoOSvuEA310DvpSjv04xZFSunrOsFMwDAviICdyBYGdEDgpvjPDVJ+iSBLNrfvIG3cxHlXR5XgBqsbbC\u002F3m2SwSnGZK3814Fuc8H+Q8G2Q8HWY8GQiOzxoKBvGYQfySJ8MXHMcviMKXGNYrlPZocaG5AFsplpRg7SWEZkovEPRDQe9Q0IsER1FKt5vS7SXn9ROO4oTDfop3mKDZExRthGqMsL1TKoEqFsu35QRHOV+9055haTNM7RRDP8UwpxjWBMP+P\u002F1tmjVBM8eYzoSwm\u002FIG8H\u002FAVtAdxSUAAAAASUVORK5CYII=",{"_type":336,"darkMuted":422,"darkVibrant":425,"dominant":428,"lightMuted":431,"lightVibrant":432,"muted":435,"vibrant":437},{"_type":338,"background":423,"foreground":340,"population":424,"title":340},"#4c493c",0.25,{"_type":338,"background":426,"foreground":340,"population":427,"title":340},"#6e357f",0.66,{"_type":338,"background":429,"foreground":348,"population":430,"title":340},"#b4b4dc",19.9,{"_type":338,"background":429,"foreground":348,"population":430,"title":340},{"_type":338,"background":433,"foreground":348,"population":434,"title":340},"#b884ed",0.2,{"_type":338,"background":436,"foreground":348,"population":352,"title":340},"#9c9c6c",{"_type":338,"background":438,"foreground":340,"population":386,"title":340},"#5488c4","Screenshot 2025-04-09 at 10.49.43 AM.png","images\u002Fodbinyap\u002Fproduction_2026\u002F796da259e3d02d8dbdf964b9ffae9c6b66f55023-1272x714.png",324784,"DAMmduu5Aa0KJfcqpsVcFIlCNjboqf6y","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002F796da259e3d02d8dbdf964b9ffae9c6b66f55023-1272x714.png",{"_type":48,"current":445},"creative-is-the-new-targeting","The death of demographic targeting: Why your creative is now your best targeting tool",{"media":448,"slug":489,"title":491},{"image":449,"mediaType":365},{"_type":315,"asset":450},{"_createdAt":451,"_id":452,"_rev":453,"_type":321,"_updatedAt":454,"assetId":455,"extension":456,"metadata":457,"mimeType":483,"originalFilename":484,"path":485,"sha1hash":455,"size":486,"uploadId":487,"url":488},"2026-02-25T01:13:39Z","image-116a6daee2dfac8b6167849c0a004d348b9822a0-2144x1190-jpg","C5PqYZpKNm3ML5t3txlGuG","2026-02-25T01:13:40Z","116a6daee2dfac8b6167849c0a004d348b9822a0","jpg",{"_type":326,"blurHash":458,"dimensions":459,"hasAlpha":333,"isOpaque":94,"lqip":463,"palette":464},"MjOyw$Vr~Vt64:babHs.j[WXROtSWAWBkD",{"_type":329,"aspectRatio":460,"height":461,"width":462},1.8016806722689076,1190,2144,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAALABQDASIAAhEBAxEB\u002F8QAFwABAQEBAAAAAAAAAAAAAAAABwAFBv\u002FEACYQAAEDAwMCBwAAAAAAAAAAAAEAAgMEBREGByESUSMxNUFSobH\u002FxAAVAQEBAAAAAAAAAAAAAAAAAAACBP\u002FEABoRAAIDAQEAAAAAAAAAAAAAAAACARFREgP\u002F2gAMAwEAAhEDEQA\u002FAGS8+lVXGfDPHdcLs\u002FQNk1Fcw6IUwDQBzn7SDVjNLLn4n8R7tpNJJqC8h7sgdIHsoEelmCx\u002FPpobBZmt8bH4E7SMealnZPdSPS4Kp0\u002F\u002F2Q==",{"_type":336,"darkMuted":465,"darkVibrant":468,"dominant":471,"lightMuted":472,"lightVibrant":474,"muted":477,"vibrant":480},{"_type":338,"background":466,"foreground":340,"population":467,"title":340},"#4b3930",5.15,{"_type":338,"background":469,"foreground":340,"population":470,"title":340},"#0f2538",1.43,{"_type":338,"background":466,"foreground":340,"population":467,"title":340},{"_type":338,"background":473,"foreground":348,"population":344,"title":348},"#d4cab1",{"_type":338,"background":475,"foreground":348,"population":476,"title":348},"#f5d5ba",0.67,{"_type":338,"background":478,"foreground":340,"population":479,"title":340},"#5476ac",0.12,{"_type":338,"background":481,"foreground":348,"population":482,"title":340},"#b79e43",0.77,"image\u002Fjpeg","blog.jpg","images\u002Fodbinyap\u002Fproduction_2026\u002F116a6daee2dfac8b6167849c0a004d348b9822a0-2144x1190.jpg",111033,"eabkqhairTdSnJN1e7dvWhWakzeI1Ee4","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002F116a6daee2dfac8b6167849c0a004d348b9822a0-2144x1190.jpg",{"_type":48,"current":490},"creator-burnout-the-hidden-reason-your-ad-performance-is-suffering","Creator Burnout: The hidden reason your ad performance is suffering","hello@cuttable.com",{"ctaText":494,"disableForm":94,"heading":495,"modalLinkUrl":147,"redirectUrl":496,"subheading":497},"Start Free Trial","Ad Dominance Awaits.","https:\u002F\u002Fwww.cuttable.com\u002Fthanks-for-joining-the-creative-revolution ","Fill in the form and we'll be in touch.",{"enabled":333,"popupImage":499,"popupImageMobile":536,"popupIntro":548,"popupText":557},{"_type":315,"asset":500},{"_createdAt":501,"_id":502,"_rev":503,"_type":321,"_updatedAt":501,"assetId":504,"extension":324,"metadata":505,"mimeType":359,"originalFilename":531,"path":532,"sha1hash":504,"size":533,"uploadId":534,"url":535},"2026-04-23T23:50:49Z","image-2f4ec6d03b3de852a3f3d938428f9ddceb5e9934-1340x760-png","pn7GvmYaTH5iJ6kzuoJLjh","2f4ec6d03b3de852a3f3d938428f9ddceb5e9934",{"_type":326,"blurHash":506,"dimensions":507,"hasAlpha":94,"isOpaque":333,"lqip":511,"palette":512,"thumbHash":530},"MTKz6royp|ovXc?pjuIta{R*lWayVQj[j2",{"_type":329,"aspectRatio":508,"height":509,"width":510},1.763157894736842,760,1340,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAYAAAB\u002FCa1DAAAACXBIWXMAABYlAAAWJQFJUiTwAAACrklEQVR4nIWSy09TURDG+R885yY+giYujBvjSqNuTFxo4luiK93oyijButFE8RGlrY8FgoZgFB9IuS1R4J7bS8CIFAWxiLSCiKCJER\u002FBR4haW8o9M5+5t+rCjYtfZr7JnC85M1NkQbyzSH63SGR9tMwpbWT\u002FYLlGTtFvTUbW0ka21a\u002FJQj+JrGKRVSSnFInnRYrFpCKZsyFdhxbozpmVOpFZr7szm\u002FWD3Bbdk9+mH7nbde9MiU+PR75E97ib9X1apR2ar\u002F23ML7bJMeKFORnBTEdpzncTWs5+amCO55U8b2BGu5\u002FFeHUmxin3jRxcqyBe1\u002Fc5L7Reu4bvcX9r+t5cCrMCb2G4zSbHIgfNonxIovkF0Wz8g4Vc1LvwZPxJtyK3ECj2YCuRCcSiS60t7ehufk2IpEGmGYjYrEoWqw76B+PoS+\u002FC3E9j22alVHaePXbUORtzOWHtBEDnyrR\u002FqgWHb1X0Pe8CT1pE53JG+jovQr7fg3srhq0ddfi7uPLePzhHBLuOtg02ze0tPAMxRdFMq8g2ZlZhPbPO+CMHIOTDqNt+AycoTCcdMgnngrBHgz60Rk+Aef9TtjTi6FIcpzkP4Yk+PbUQtQmdiNcW4fghRiC1SaCVVEEq6MFXRVF6KLp69ClelSrQzA\u002FLv3X0Puy4Rua75YifO0MDpYlEdifRqA0hQP70jhQmkLZ3iE\u002FD5QNIFA6iEDpU5ysrMPNsdWwtMFxiIJhYcty2iLJ0cklXNlymI+fbeLyoMXlQZuPVthcXqH4yOl4IffqFYqPhVr4vHmKIxPL2CZJDozClhWJSZuld5huS67YbXy\u002F3L0+ssG99myrT50X017c5uPlHteHN7mRtyvc5myxa5N3w\u002F4dvvRmONGq5TeLRMby5uBjZFr\u002Fw99eLTKKxE9F8qsiMfwLpMxvyvDwBVIAAAAASUVORK5CYII=",{"_type":336,"darkMuted":513,"darkVibrant":515,"dominant":518,"lightMuted":521,"lightVibrant":524,"muted":526,"vibrant":529},{"_type":338,"background":514,"foreground":340,"population":386,"title":340},"#547c40",{"_type":338,"background":516,"foreground":340,"population":517,"title":340},"#4d6630",0.03,{"_type":338,"background":519,"foreground":348,"population":520,"title":348},"#b4fc14",33.69,{"_type":338,"background":522,"foreground":348,"population":523,"title":340},"#bbc5c7",0.38,{"_type":338,"background":525,"foreground":340,"population":386,"title":340},"#8470fc",{"_type":338,"background":527,"foreground":348,"population":528,"title":340},"#8ba959",0.6,{"_type":338,"background":519,"foreground":348,"population":520,"title":348},"Z5uFU4YPOFd\u002FdHT4eX1wKEhIiYdwmAg=","good ads, instantly.png","images\u002Fodbinyap\u002Fproduction_2026\u002F2f4ec6d03b3de852a3f3d938428f9ddceb5e9934-1340x760.png",62360,"0ClDlTfNUeH1m2LDzUpvPLxm3nBbUUaP","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002F2f4ec6d03b3de852a3f3d938428f9ddceb5e9934-1340x760.png",{"_type":315,"asset":537},{"_createdAt":501,"_id":502,"_rev":503,"_type":321,"_updatedAt":501,"assetId":504,"extension":324,"metadata":538,"mimeType":359,"originalFilename":531,"path":532,"sha1hash":504,"size":533,"uploadId":534,"url":535},{"_type":326,"blurHash":506,"dimensions":539,"hasAlpha":94,"isOpaque":333,"lqip":511,"palette":540,"thumbHash":530},{"_type":329,"aspectRatio":508,"height":509,"width":510},{"_type":336,"darkMuted":541,"darkVibrant":542,"dominant":543,"lightMuted":544,"lightVibrant":545,"muted":546,"vibrant":547},{"_type":338,"background":514,"foreground":340,"population":386,"title":340},{"_type":338,"background":516,"foreground":340,"population":517,"title":340},{"_type":338,"background":519,"foreground":348,"population":520,"title":348},{"_type":338,"background":522,"foreground":348,"population":523,"title":340},{"_type":338,"background":525,"foreground":340,"population":386,"title":340},{"_type":338,"background":527,"foreground":348,"population":528,"title":340},{"_type":338,"background":519,"foreground":348,"population":520,"title":348},[549],{"_key":550,"_type":9,"children":551,"markDefs":556,"style":18},"bfbb93e38d5d",[552],{"_key":553,"_type":13,"marks":554,"text":555},"3f221e05b67b",[],"howdy! 👋🏻",[],[558,567,576],{"_key":559,"_type":9,"children":560,"markDefs":565,"style":566},"84e5c1d0550c",[561],{"_key":562,"_type":13,"marks":563,"text":564},"e98b401e9641",[],"Try Cuttable, free for 14 days.",[],"h2lower",{"_key":568,"_type":9,"children":569,"markDefs":574,"style":575},"4453012c5e71",[570],{"_key":571,"_type":13,"marks":572,"text":573},"72bae2004e5d",[],"for ecom brands spending thousands on meta.",[],"small",{"_key":577,"_type":9,"children":578,"markDefs":584,"style":18},"a081b440b924",[579],{"_key":580,"_type":13,"marks":581,"text":583},"a9cdecc530d0",[582],"e9877b715d77","book a demo",[585],{"_key":582,"_type":93,"blank":94,"buttonColour":78,"buttonIcon":586,"buttonSize":70,"linkType":96,"title":71},"",{"_type":588,"metaDescription":589,"ogImage":590},"seo","The AI ad creative production system for high-growth DTC brands. Scale Meta ad volume and variation without scaling headcount. Built for performance teams.",{"asset":591},{"_createdAt":501,"_id":502,"_rev":503,"_type":321,"_updatedAt":501,"assetId":504,"extension":324,"metadata":592,"mimeType":359,"originalFilename":531,"path":532,"sha1hash":504,"size":533,"uploadId":534,"url":535},{"_type":326,"blurHash":506,"dimensions":593,"hasAlpha":94,"isOpaque":333,"lqip":511,"palette":594,"thumbHash":530},{"_type":329,"aspectRatio":508,"height":509,"width":510},{"_type":336,"darkMuted":595,"darkVibrant":596,"dominant":597,"lightMuted":598,"lightVibrant":599,"muted":600,"vibrant":601},{"_type":338,"background":514,"foreground":340,"population":386,"title":340},{"_type":338,"background":516,"foreground":340,"population":517,"title":340},{"_type":338,"background":519,"foreground":348,"population":520,"title":348},{"_type":338,"background":522,"foreground":348,"population":523,"title":340},{"_type":338,"background":525,"foreground":340,"population":386,"title":340},{"_type":338,"background":527,"foreground":348,"population":528,"title":340},{"_type":338,"background":519,"foreground":348,"population":520,"title":348},{"blogs":603,"pages":619,"team":679},[604,605,606,445,607,490,608,609,610,611,404,612,613,614,615,616,617,367,618],"what-is-the-20-ad-head-start","beta-program-update","meta-creative-variation","ai-advertising-landscape-tools-agencies-creative-production-systems-2026","novblog2","whats-coming-to-cuttable-labs","novblog4","cuttables-new-credit-system-explained","creative-testing-strategy-teams","ai-creative-tools-that-work","decblog1","the-worlds-first-ai-creative-agency","meta-ad-creative-production-system","new-testimonial-ads","ai-just-killed-the-manifesto-ad-and-we-helped",[620,193,621,622,623,218,160,624,119,134,109,625,626,627,171,182,628,629,165,179,630,631,632,174,633,634,128,635,112,224,221,636,637,638,639,640,641,642,643,644,645,240,646,187,647,648,131,125,649,650,237,651,652,116,653,106,654,655,656,657,658,659,140,168,228,243,660,661,662,663,664,665,666,667,49,668,669,670,671,190,215,672,143,673,122,103,674,675,676,677,678],"footwear","pet-care","andromeda","outdoor-and-adventure","scaling-brands-meta","cuttable-vs-motion","meta-ai-production-system","coffee-club","monos","thanks-for-joining-the-creative-revolution","platform-AI-editing","cuttable-vs-getads","cuttable-vs-bannerflow","cuttable-vs-chatgpt","tech-and-electronics","meta-ads","scaling-brands","cuttable-vs-manta","modules","meta-ads-no-slop","platform","cuttable-vs-adcreative","cuttable-vs-creatopy","cuttable-shoots","early-stage","cuttable-vs-storyteq","cuttable-vs-canva","scaling-brands-DTC","cuttable-vs-heyparker","cuttable-vs-celtra","cuttable-pricing","how-it-works","sports-and-fitness","cuttable-vs-ember","media-agencies","cuttable-vs-marpipe","ads-for-ecommerce-aus","cuttable-vs-smartly","quitelike","ai-image-editor","use-my-copy","cuttable-vs-zeely","scaling-brands-ecomm","platform-ad-creation","ai-product-video-creation","linkedin","ai-ip-data-usage","e-commerce","creative-testing-platform","brand-control","bobby-case-study","sale-campaigns","ads-for-ecommerce-usa","20-ad-head-start","cuttable-vs-canva-grow","not-ready","cuttable-vs-marketer","service-businesses","will-be-in-touch",[680,681,682,683,684,685,686,687,688,689,690,691,692,693,694,695,696],"charlotte-hicks","ciaran-alstowe","quinn-masters","tait-brown","niall-alstowe","silla-tan","sam-ayre","ant-white","josh-zhu","kyle-ruan","jessica-kapiten","vanessa-lai","sam-kroonenburg","jack-white","edward-ring","aaron-murphy","qian-tang",{"data":698,"sourceMap":-1},{"_createdAt":699,"_id":700,"_rev":701,"_system":702,"_type":234,"_updatedAt":705,"author":706,"content":742,"date":1093,"excerpt":1094,"hero":1095,"isFeatured":333,"relatedBlogs":1108,"seo":1196,"slug":1197,"tag":1198,"title":1205},"2025-08-10T09:44:13Z","d1cfcc93-e641-49a4-8a68-db07da47f14d","C5PqYZpKNm3ML5t3txnPaq",{"base":703},{"id":700,"rev":704},"BUVrw50Lsb5b4HSyhTEJpc","2026-02-25T01:16:53Z",{"avatar":707,"name":740,"role":741},{"asset":708},{"_createdAt":709,"_id":710,"_rev":711,"_type":321,"_updatedAt":410,"assetId":712,"extension":324,"metadata":713,"mimeType":359,"originalFilename":735,"path":736,"sha1hash":712,"size":737,"uploadId":738,"url":739},"2026-02-25T01:13:53Z","image-6fb86829eb127577588fe53042d2a3936379549d-1500x1500-png","FhGeqeprBf6xSLFzdSyBms","6fb86829eb127577588fe53042d2a3936379549d",{"_type":326,"blurHash":714,"dimensions":715,"hasAlpha":94,"isOpaque":333,"lqip":718,"palette":719},"eKJHdZ-p024:rW00kC9GWBx]ysRk~Cxuoe00M{t7j[oJE2of$#xtS#",{"_type":329,"aspectRatio":716,"height":717,"width":717},1,1500,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAUCAYAAACNiR0NAAAACXBIWXMAAAsTAAALEwEAmpwYAAAE4ElEQVR4nI2Se0xbVRzHL4guGqf+MV+JRl0yTaaJyaJZ1ExmFscewqYJKGZEsodkwzm3uS1jc3dubIyX46VQ3tBCuzLYRmGwMh4tdC0rhdLSx72lpbft7ePellIeIyj3\u002FMxl6l+repJPTvJLzud8f+d3MOwRC8ew2L17k1Znpm1\u002F80h6QkLmnk8z9ydvOZa68+MdX27d9OrhbdtWYf934Tged3pf4otZB3ZvP3\u002Fo89xzGYndJ9O3jR1K3jz+zWcf3Po6YeP3yQnvvZW8fv0T\u002FykDgJgC\u002FNs1l45\u002FlVJ0Kq2l7kIGJbyYsViZlc4VHUtdvpSxe+7Enq3q9KSPjuxK2Ph6fHx8XHQZhsXw6UqzMzdU53xXK6v4idG3FS0Tst\u002FQxI0SNCrJR8rKs5wQPzCftS\u002FxTlripl1JSR+uBsBioqY7ejT5ScGVH3bKai8PmfualmfGu9DsaAdMD7cCo2wCqkuAhhsuLtfgB6zH0nceSd4R\u002FxKO47EY9ggpL8TxQ09fK8dTNJ11owGzEhbtGpjVyyGkvgEBhRjc8lpkai3i2otPOi4cTj3DDwiPIuTbjb1dfPp5pfTqQWKozTJN3EPThj7wDEjBdacBHB1VYG4tRTpxAddZetpTeCI95+AXW9ZGTcgXDU05a4mOilyvtoMOTQxwpFyMRsWlYJKWgF5UAApBNuqvyuY6y86E6s5lVOVnJK+PJltpmbletI7tE12dHZf7Z0wKziaXIENrJdhk1WAQF4Oq+grSNBZyqtqc6a7CH2tazu5\u002FO8r7YTEAeOy8QvDygvbm0SWr0rxgVf3hH7yJqDsioLqFMCEuhtG6fGSS\u002FsoZJEVOdeWFn3vzj7\u002F2r0OBkfanFo09mxetA6LImJx1dYsQcb0cJiRloK7IBlUZjvT1+Ut6UaFquOZSSo\u002Fg1LP8uSg\u002FEcOkUuljYO1fE9HL0xhVm3qqs2bJKClFusYiGKq4jAZ\u002FO4909TmsTpgnGKzJeXdEIHh8JUg0KR8f+vvjwiNdG0JamZBRt4Vdd5s5sr0WGa+VIW1jHtIIc21DoryTCmnJG+Tt26sAIPYvHkr\u002FvoEvkiS5yuebfIE2KrZOmwaaI6a+UEDbwVF3xchyqwoNN\u002F3C9ddedvY05pX3donT1GPqzfpJ8zvjJPmKhiSf6QeI44VxU+Hwc0wkss43F\u002F4kwHoO+siR+mli0BIy9i1S99qRqbMBhiVloKjPQ73V2Q96RQXUQO9NndY41mVwkFUWyp5lohwpJrdjI8bOsO+HHsylBudnC9i5cGdwhjWGvAQbtmuWGH0PcihvgL69DlRNJTDYUACK+lzU11KB7qn7OMMksUi4qaCNdjsImlJbPVQLFl6YbZ6en1WH5iI0Ewkv+MPBZb\u002FPifw2HaJ1cnAMtIJR1gAj0nLQNJeA8loFDN6VwZjZCGbKiUjazdm8NDfpo393BHyzWHhhbiYwE16iQyzyPARcAR84p6xg1w+BVSkDQ5cEdO1CUMuaQdXfDSOGcTBTFBAeDw8iaRrZvF5k9\u002Fs5zBsOcS6WQS4mAO4gA+5gEFxBFpw+H9imJsE8MQrjWhXoNINwf+Q+6MwWMDpdQNDeFUiv7x8ImkaYk2WQk2XAxRPkCQIVDIKTYcHuDwDhocHocMKYzQ56uxOMTjdY3LyMF\u002FAi\u002F8pu9XjB4vbAn38ZllJ9oan+AAAAAElFTkSuQmCC",{"_type":336,"darkMuted":720,"darkVibrant":722,"dominant":724,"lightMuted":725,"lightVibrant":728,"muted":730,"vibrant":732},{"_type":338,"background":721,"foreground":340,"population":349,"title":340},"#614d3b",{"_type":338,"background":723,"foreground":340,"population":352,"title":340},"#4c1c0e",{"_type":338,"background":721,"foreground":340,"population":349,"title":340},{"_type":338,"background":726,"foreground":348,"population":727,"title":340},"#d1b3ac",0.09,{"_type":338,"background":729,"foreground":348,"population":386,"title":348},"#eecca4",{"_type":338,"background":731,"foreground":340,"population":434,"title":340},"#a97262",{"_type":338,"background":733,"foreground":340,"population":734,"title":340},"#d07250",0.02,"Headshots-FA_0000_Sam.png","images\u002Fodbinyap\u002Fproduction_2026\u002F6fb86829eb127577588fe53042d2a3936379549d-1500x1500.png",2900346,"kWf3Qa6zUiqulDkLcQi7T2EXL7V4zCKL","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002F6fb86829eb127577588fe53042d2a3936379549d-1500x1500.png","Sam Kroonenburg","Founder & CEO",[743,752,760,773,780,788,796,839,852,860,868,876,884,892,900,908,917,925,932,940,948,956,964,972,980,988,996,1004,1012,1020,1028],{"_key":744,"_type":9,"children":745,"markDefs":750,"style":751},"a289fb633d47",[746],{"_key":747,"_type":13,"marks":748,"text":749},"9d8dff66928a",[],"update: creative systems don't wait",[],"h3",{"_key":753,"_type":9,"children":754,"markDefs":759,"style":18},"f7a4220ec019",[755],{"_key":756,"_type":13,"marks":757,"text":758},"ef121dd41e46",[],"today, it's how performance teams ship faster. Cuttable is now live with hundreds of brands across australia, new zealand, and the united states. performance doesn't pause. neither should your creative.",[],{"_key":761,"_type":9,"children":762,"markDefs":771,"style":18},"e9b4282aec5f",[763,767],{"_key":764,"_type":13,"marks":765,"text":85},"c8bd8d7dbb57",[15,766],"1f26aedc5335",{"_key":768,"_type":13,"marks":769,"text":770},"c5ba028aafa6",[15]," and see how we upgrade workflows, not just tools.",[772],{"_key":766,"_type":93,"blank":94,"buttonColour":78,"buttonIcon":586,"buttonSize":70,"href":147,"linkType":96,"title":147},{"_key":774,"_type":9,"children":775,"markDefs":779,"style":18},"a53570f838b6",[776],{"_key":777,"_type":13,"marks":778,"text":586},"5fdba3d94ef6",[],[],{"_key":781,"_type":9,"children":782,"markDefs":787,"style":18},"c4c27d64bb30",[783],{"_key":784,"_type":13,"marks":785,"text":786},"68581bdbc542",[],"We’re incredibly excited to share some big news: Cuttable has secured an additional A$4.5M in funding, on top of our original A$5.5M raised 12 months ago, bringing our total seed raise to AU$10M. This round was led by Square Peg, supported by Rampersand and Previously Unavailable. We are lucky to have partners like them.",[],{"_key":789,"_type":9,"children":790,"markDefs":795,"style":18},"f26fcf7f3528",[791],{"_key":792,"_type":13,"marks":793,"text":794},"4878bf701936",[],"After 12 months in deep build mode, we’ve officially launched the world’s first AI creative agency built for growing online businesses and in just three weeks, marketers and founders at 50+ ecommerce brands have already started using it.",[],{"_type":797,"image":798,"imageMobile":838,"markDefs":71},"pictureTitled",{"_key":799,"_type":797,"asset":800},"05df81c053b6",{"_createdAt":801,"_id":802,"_rev":803,"_type":321,"_updatedAt":804,"assetId":805,"extension":456,"metadata":806,"mimeType":483,"originalFilename":833,"path":834,"sha1hash":805,"size":835,"uploadId":836,"url":837},"2026-02-25T01:15:02Z","image-5736ab034439e49685f07862c83f605bd095277e-4896x3264-jpg","C5PqYZpKNm3ML5t3txlusS","2026-02-25T01:15:03Z","5736ab034439e49685f07862c83f605bd095277e",{"_type":326,"blurHash":807,"dimensions":808,"hasAlpha":333,"isOpaque":94,"lqip":812,"palette":813},"VUIX]YV?%MSOS5~qaeWCa#NGR.R*RPoLad%3bGofoLt6",{"_type":329,"aspectRatio":809,"height":810,"width":811},1.5,3264,4896,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAANABQDASIAAhEBAxEB\u002F8QAGAAAAwEBAAAAAAAAAAAAAAAAAAYHBAX\u002FxAAkEAACAgEDBAIDAAAAAAAAAAABAgMEAAURMQYSFSETIzJRYf\u002FEABYBAQEBAAAAAAAAAAAAAAAAAAIBA\u002F\u002FEABoRAQADAAMAAAAAAAAAAAAAAAEAERICMUH\u002F2gAMAwEAAhEDEQA\u002FAGpbVqlsks32ysqjceztycw9O6\u002Fda\u002FqRsyx9schVRL+JHAxEvNfv2w3kZogqsAFH75zn6dStRTWYfIStGYewgj+5kce241KCpfdMaS5VErJAxBKkrxhk16a1y\u002Fo+nGrXlV0+Rn3ddz72wy6qHC+z\u002F9k=",{"_type":336,"darkMuted":814,"darkVibrant":817,"dominant":820,"lightMuted":821,"lightVibrant":824,"muted":827,"vibrant":830},{"_type":338,"background":815,"foreground":340,"population":816,"title":340},"#56433b",5.76,{"_type":338,"background":818,"foreground":340,"population":819,"title":340},"#234969",0.31,{"_type":338,"background":815,"foreground":340,"population":816,"title":340},{"_type":338,"background":822,"foreground":348,"population":823,"title":340},"#d0c5b3",3.57,{"_type":338,"background":825,"foreground":348,"population":826,"title":340},"#d5845e",0.72,{"_type":338,"background":828,"foreground":340,"population":829,"title":340},"#ae7d64",0.92,{"_type":338,"background":831,"foreground":340,"population":832,"title":340},"#216aa6",0.17,"team.jpg","images\u002Fodbinyap\u002Fproduction_2026\u002F5736ab034439e49685f07862c83f605bd095277e-4896x3264.jpg",6036933,"lDZPFDVWBBrteCJh8rGK3nETz4t6AxGm","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002F5736ab034439e49685f07862c83f605bd095277e-4896x3264.jpg",{"alt":71,"asset":71},{"_key":840,"_type":9,"children":841,"markDefs":850,"style":851},"55940e233716",[842,846],{"_key":843,"_type":13,"marks":844,"text":845},"86315b9109e0",[],"\n",{"_key":847,"_type":13,"marks":848,"text":849},"cb73ac94b4da",[15],"Why We Built Cuttable",[],"h4",{"_key":853,"_type":9,"children":854,"markDefs":859,"style":18},"701d6ff19b8a",[855],{"_key":856,"_type":13,"marks":857,"text":858},"b610ff2923de",[],"If you’ve run an online brand, you know the reality: you’re packing orders, talking to customers, tweaking your site and somehow still making ads at midnight.",[],{"_key":861,"_type":9,"children":862,"markDefs":867,"style":18},"c9c4cd5e0397",[863],{"_key":864,"_type":13,"marks":865,"text":866},"4a800f60f396",[],"In every brand we worked with during our R&D phase, we saw the same thing: small budgets, big growth targets, and no access to top-tier creative support.",[],{"_key":869,"_type":9,"children":870,"markDefs":875,"style":18},"0815306c591b",[871],{"_key":872,"_type":13,"marks":873,"text":874},"ede64239c8e6",[],"Creative work is still the most powerful growth lever for ecommerce brands but they struggle to keep up with the volume and diversity of ads required to drive performance on platforms like Meta. We’re changing that.",[],{"_key":877,"_type":9,"children":878,"markDefs":883,"style":851},"abc1849a041e",[879],{"_key":880,"_type":13,"marks":881,"text":882},"502f3c743c16",[15],"What We’ve Built",[],{"_key":885,"_type":9,"children":886,"markDefs":891,"style":18},"9fbdc00a08f7",[887],{"_key":888,"_type":13,"marks":889,"text":890},"f71c1343a52e",[],"Cuttable is a fully automated AI platform that can generate hundreds of on-brand, performance-ready ads in minutes.",[],{"_key":893,"_type":9,"children":894,"markDefs":899,"style":18},"fe93a89cf6d9",[895],{"_key":896,"_type":13,"marks":897,"text":898},"3dd9125e932d",[],"It’s powered by AI trained by senior advertising strategists from agencies like McCann, BBDO, Ogilvy, TBWA and technologists from Atlassian, Me&U and A Cloud Guru.",[],{"_key":901,"_type":9,"children":902,"markDefs":907,"style":18},"eb14e2bf5326",[903],{"_key":904,"_type":13,"marks":905,"text":906},"27e5cf917fae",[],"Recent hires include:",[],{"_key":909,"_type":9,"children":910,"level":716,"listItem":915,"markDefs":916,"style":18},"487d2a22b869",[911],{"_key":912,"_type":13,"marks":913,"text":914},"b53ed49ac677",[],"Paul Arena (ex-Ogilvy), now Head of Strategy, leading the development of our AI advertising logic.","bullet",[],{"_key":918,"_type":9,"children":919,"level":716,"listItem":915,"markDefs":924,"style":18},"98d98fe1e3e6",[920],{"_key":921,"_type":13,"marks":922,"text":923},"4aa98cd7d31e",[],"Helen Crossley (ex-Meta), one of the world’s top marketing science leaders, who previously led Global Ad Effectiveness at Meta, has been advising us on making Cuttable the most effective ad creation platform for growing brands on Meta.",[],{"_key":926,"_type":9,"children":927,"markDefs":931,"style":18},"b80c351581fd",[928],{"_key":929,"_type":13,"marks":930,"text":586},"381088a4e3fa",[15],[],{"_key":933,"_type":9,"children":934,"markDefs":939,"style":851},"d353358a66cd",[935],{"_key":936,"_type":13,"marks":937,"text":938},"7ec22149939a",[15],"Proving the Model Before Launch",[],{"_key":941,"_type":9,"children":942,"markDefs":947,"style":18},"650d5cb4cceb",[943],{"_key":944,"_type":13,"marks":945,"text":946},"4152930099bb",[],"In 2024, we partnered with brands of all sizes - from Kogan, Wesfarmers, Medibank, DiDi, Powershop, and Dabble to early-stage ecommerce startups. Over that period, we created 10,000+ ads through our early platform.",[],{"_key":949,"_type":9,"children":950,"markDefs":955,"style":18},"fd27933e938d",[951],{"_key":952,"_type":13,"marks":953,"text":954},"4faddae2cbae",[],"In early 2025, we interviewed over 100 ecommerce founders across Australia, the UK, and the US. The message was clear: Growing budgets. Big expectations. Zero access to strategic creative support.",[],{"_key":957,"_type":9,"children":958,"markDefs":963,"style":851},"13a39f9d6183",[959],{"_key":960,"_type":13,"marks":961,"text":962},"42c73ec3596f",[15],"Launch and Early Traction",[],{"_key":965,"_type":9,"children":966,"markDefs":971,"style":18},"3aae9fbc61bc",[967],{"_key":968,"_type":13,"marks":969,"text":970},"35ca255ffb8e",[],"We launched Cuttable three weeks ago and already, 50+ ecommerce brands are using the platform.",[],{"_key":973,"_type":9,"children":974,"markDefs":979,"style":18},"fb7f32676854",[975],{"_key":976,"_type":13,"marks":977,"text":978},"d8a79d41ca9c",[],"From cult brands like Merry People, Frank Body, Bare Leather, Mihan Aromatics, Zorali, St. Ali Coffee, Bobby Soft Drinks, Bondi Active, Hunter Lab, LNDR and Elita Genetics, the feedback has been incredible.",[],{"_key":981,"_type":9,"children":982,"markDefs":987,"style":18},"5115327fc716",[983],{"_key":984,"_type":13,"marks":985,"text":986},"8c1ed122d045",[],"As Josh Mihan, Founder of Mihan Aromatics, put it: \n\n“Founders and marketers doing their own ads, that’s the future. Cuttable is like giving your assets steroids. It’s the new ChatGPT for advertising. It’s going to change the game.”",[],{"_key":989,"_type":9,"children":990,"markDefs":995,"style":851},"b3a3c0537b97",[991],{"_key":992,"_type":13,"marks":993,"text":994},"c8eb7b728fdd",[15],"A Final Thank You",[],{"_key":997,"_type":9,"children":998,"markDefs":1003,"style":18},"f5116b951ab4",[999],{"_key":1000,"_type":13,"marks":1001,"text":1002},"b0d7046ab18c",[],"To our investors: Square Peg, Rampersand, Previously Unavailable and all our other supporters - thank you for believing in this mission.",[],{"_key":1005,"_type":9,"children":1006,"markDefs":1011,"style":18},"14f0eca01be5",[1007],{"_key":1008,"_type":13,"marks":1009,"text":1010},"b32571714872",[],"To our early customers, you’re helping us shape the future of creative.",[],{"_key":1013,"_type":9,"children":1014,"markDefs":1019,"style":18},"6c459a82052a",[1015],{"_key":1016,"_type":13,"marks":1017,"text":1018},"38a4f327438e",[],"And to the Cuttable team, thank you for your relentless energy, creativity and belief.",[],{"_key":1021,"_type":9,"children":1022,"markDefs":1027,"style":18},"c96fb4a45ba1",[1023],{"_key":1024,"_type":13,"marks":1025,"text":1026},"dd8cd6587d4b",[],"We’re just getting started.",[],{"_type":1029,"markDefs":71,"posterImage":71,"video":1030},"video",{"muxVideo":1031},{"_type":1032,"asset":1033},"mux.video",{"_createdAt":1034,"_id":1035,"_rev":1036,"_type":1037,"_updatedAt":1038,"assetId":1039,"data":1040,"playbackId":1053,"status":1079,"uploadId":1091},"2025-07-28T21:17:10Z","19861ec9-07b1-4f82-ace2-de5735b63f6f","n9jxN5mf0d4OX1bW13060f","mux.videoAsset","2025-07-28T21:18:10Z","Vb52lzhcPhnOknKMmYBjdhHmkttp4fZlbMMHAt4J1Vc",{"aspect_ratio":1041,"created_at":1042,"duration":1043,"encoding_tier":1044,"id":1039,"ingest_type":1045,"master_access":1046,"max_resolution_tier":1047,"max_stored_frame_rate":1048,"max_stored_resolution":1049,"mp4_support":80,"passthrough":1035,"playback_ids":1050,"progress":1055,"resolution_tier":1047,"static_renditions":1058,"status":1079,"tracks":1080,"upload_id":1091,"video_quality":1092},"16:9","1753737468",46.733333,"smart","on_demand_direct_upload","none","1080p",30,"HD",[1051],{"_key":1052,"id":1053,"policy":1054},"KHIZEnYO","bzlw2zC3rbTbE02duMlb6Ci4lPd01GF00dNLVb00L1tXi9w","public",{"progress":1056,"state":1057},100,"completed",{"files":1059,"status":1079},[1060,1068,1073],{"_key":1061,"bitrate":1062,"ext":1063,"filesize":1064,"height":1065,"name":1066,"width":1067},"ety8hVD5",621760,"mp4","3631175",480,"medium.mp4",854,{"_key":1069,"bitrate":1070,"ext":1063,"filesize":1071,"height":331,"name":1072,"width":332},"MugOsWln",1944888,"11358410","high.mp4",{"_key":1074,"bitrate":1075,"ext":1063,"filesize":1076,"height":1077,"name":1078,"width":1065},"CsVw5km6",367728,"2147601",270,"low.mp4","ready",[1081,1088],{"_key":1082,"duration":1083,"id":1084,"max_channel_layout":1085,"max_channels":1086,"primary":94,"type":1087},"gMLWjmWY",46.7,"H4yFi1ohzRP1gSVLejH4ToyjeWmaQNEiY1v3elsNyV00","stereo",2,"audio",{"_key":1089,"duration":1083,"id":1090,"max_frame_rate":1048,"max_height":331,"max_width":332,"type":1029},"S1UMbB8B","TRx1oNgFncs2TPW01xq9NOY6Gu7ND981oeKNNiw901hpg","jWAcpCyGhJYFZSwSqg00fPWYII4jqg6iVBfxbPo0034Ck","plus","2025-08-11","Cuttable has secured an additional A$4.5M in funding, on top of our original A$5.5M raised 12 months ago, bringing our total seed raise to AU$10M. After 12 months in deep build mode, we’ve officially launched the world’s first AI creative agency.",{"image":1096,"mediaType":365},{"_type":315,"asset":1097},{"_createdAt":801,"_id":802,"_rev":803,"_type":321,"_updatedAt":804,"assetId":805,"extension":456,"metadata":1098,"mimeType":483,"originalFilename":833,"path":834,"sha1hash":805,"size":835,"uploadId":836,"url":837},{"_type":326,"blurHash":807,"dimensions":1099,"hasAlpha":333,"isOpaque":94,"lqip":812,"palette":1100},{"_type":329,"aspectRatio":809,"height":810,"width":811},{"_type":336,"darkMuted":1101,"darkVibrant":1102,"dominant":1103,"lightMuted":1104,"lightVibrant":1105,"muted":1106,"vibrant":1107},{"_type":338,"background":815,"foreground":340,"population":816,"title":340},{"_type":338,"background":818,"foreground":340,"population":819,"title":340},{"_type":338,"background":815,"foreground":340,"population":816,"title":340},{"_type":338,"background":822,"foreground":348,"population":823,"title":340},{"_type":338,"background":825,"foreground":348,"population":826,"title":340},{"_type":338,"background":828,"foreground":340,"population":829,"title":340},{"_type":338,"background":831,"foreground":340,"population":832,"title":340},[1109,1152],{"date":1110,"media":1111,"slug":1147,"tag":1148,"title":1151},"2026-02-09",{"image":1112,"mediaType":365},{"_type":315,"asset":1113},{"_createdAt":1114,"_id":1115,"_rev":1116,"_type":321,"_updatedAt":1114,"assetId":1117,"extension":324,"metadata":1118,"mimeType":359,"originalFilename":1142,"path":1143,"sha1hash":1117,"size":1144,"uploadId":1145,"url":1146},"2026-02-25T01:14:12Z","image-a798bba5dd3c9b226885d2b191b0d9f271667f78-1920x1080-png","n9jxN5mf0d4OX1bW131FCu","a798bba5dd3c9b226885d2b191b0d9f271667f78",{"_type":326,"blurHash":1119,"dimensions":1120,"hasAlpha":333,"isOpaque":94,"lqip":1121,"palette":1122,"thumbHash":1141},"MdI}Lt~AW.IpIV?FxYj@WBjZOFWXRjayof",{"_type":329,"aspectRatio":330,"height":331,"width":332},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAIAAADwazoUAAAACXBIWXMAAAsTAAALEwEAmpwYAAACqklEQVR4nAGfAmD9AL6rmdG3nebIo\u002FXbsPrrxPrsyvbfu+vNr9zCrMy6rb+2rrOxraaop5een42YmoaUl36QlXiLknKGjmyCigDXupnkxp\u002Fw1Kf34bX57Mv57NHz4L7q0K3gxKXUuqPItKO8raCuo5mim5GalY2Vk4ySkoyQkoyPkYyOkYwAvKF8w6mByrCE0beL2b2V2LqWyKqHtJl5ootxkoBthXhqeXFmbmhfZWFZYF1VXVxVX15XZmRccG1kenVqAHJkTHppTodvTph3UKl\u002FVKp9UpRsSnZaQl9NPk1FO0A+OTc3NS4wLycsKyMpKSIoKSMpKiYtLiw0NDQ7OQCAa1GLclKXeFKlf1O3jFm6jFqjd0+HYURxVUFfTT5URjxNQjpCOjQ5NTA1NDE1NTM2NzY3Ozo6QD9BR0UAwaSCyqqEz62C07GC4cGQ5cSX0Kt\u002FuJFqo4FiiG1WfGZUhG9bfmtbdGZYcWVac2lfdW1leHNrfXhxhH92AN3DpuXKqerOqu7Vrvbkwffoyu3Wst6\u002FmL6ff492X4VwXqWQe7Shjq2djqeajaSaj6GZkJ6YkZqWj5aTjgDItaPSvafexavoz7Hx3L704sXx2brlx6q3nIZ5ZlduYFWZjIG0qZ+upp+in5mZmZaQk5GFi4x6g4Rwe34AmZONppuRtqWXxa+c0bmi176l1bukzLOjrZuPe3Fqb2tniYiGkZSThYqMd4GEbHl9YnB2VmhvS19nQ1lhAGVsb29zc358eYuFfpaLgpyPhJyPhpmPio+KiHp7e290d293fGVwdVZka0pbY0BSXDhLVS9FTic\u002FSSI7RAA+TVNFUVZOWFxXX2FfZGRkZmZkZ2hiZ2pfZWtZYmlQXGRGVF07SVIwQUooO0UhNT8bMDoVLDYRKDIOJS+azFK9GXVi2QAAAABJRU5ErkJggg==",{"_type":336,"darkMuted":1123,"darkVibrant":1126,"dominant":1128,"lightMuted":1129,"lightVibrant":1132,"muted":1135,"vibrant":1138},{"_type":338,"background":1124,"foreground":340,"population":1125,"title":340},"#594332",4.28,{"_type":338,"background":1127,"foreground":340,"population":809,"title":340},"#10232e",{"_type":338,"background":1124,"foreground":340,"population":1125,"title":340},{"_type":338,"background":1130,"foreground":348,"population":1131,"title":340},"#c7af99",3.72,{"_type":338,"background":1133,"foreground":348,"population":1134,"title":348},"#f4c27b",0.5,{"_type":338,"background":1136,"foreground":340,"population":1137,"title":340},"#97735a",2.18,{"_type":338,"background":1139,"foreground":348,"population":1140,"title":340},"#ce995e",2.43,"oBgSHIR8ZoeKeHh4ho9\u002FnPO1KA==","ai_gen_1769665633463_16_edited_1769683454890.png","images\u002Fodbinyap\u002Fproduction_2026\u002Fa798bba5dd3c9b226885d2b191b0d9f271667f78-1920x1080.png",2144194,"lnkpvSNepcTGEDaFWfljHUqb9SfCXzlX","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002Fa798bba5dd3c9b226885d2b191b0d9f271667f78-1920x1080.png",{"_type":48,"current":611},{"bgColour":1149,"title":1150},"beige","Company Update","Cuttable's new credit system explained",{"date":1153,"media":1154,"slug":1193,"tag":1194,"title":1195},"2025-04-28",{"image":1155,"mediaType":365},{"_type":315,"alt":1156,"asset":1157},"Beta Program Update",{"_createdAt":1158,"_id":1159,"_rev":1160,"_type":321,"_updatedAt":1158,"assetId":1161,"extension":456,"metadata":1162,"mimeType":483,"originalFilename":1188,"path":1189,"sha1hash":1161,"size":1190,"uploadId":1191,"url":1192},"2026-02-25T01:13:57Z","image-7dd3ac3b868f61c624b0bd0bf8675cfd60027fff-1170x1280-jpg","n9jxN5mf0d4OX1bW1313YP","7dd3ac3b868f61c624b0bd0bf8675cfd60027fff",{"_type":326,"blurHash":1163,"dimensions":1164,"hasAlpha":333,"isOpaque":94,"lqip":1168,"palette":1169},"eeLD}e%1InnhM{?wkEWAWBV@xqM{tRjYozR4xsayWVxuNJf+oLWBWB",{"_type":329,"aspectRatio":1165,"height":1166,"width":1167},0.9140625,1280,1170,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAWABQDASIAAhEBAxEB\u002F8QAGgABAAIDAQAAAAAAAAAAAAAAAAUGAgQHCP\u002FEACQQAAIBBAIBBAMAAAAAAAAAAAECAwAEBREGEjETUXGBFCFh\u002F8QAFgEBAQEAAAAAAAAAAAAAAAAAAwQF\u002F8QAHBEAAgMAAwEAAAAAAAAAAAAAAQIAAxETITGR\u002F9oADAMBAAIRAxEAPwDsuAllucTay9V0ygAVikSX8wcqU6s6EfFUTHcnXC4nFWskF5cyyqNMh8+5+qiOR8uyXF+a\u002FmupbCNbE9FU7Zvb53RJZXYBkVkZTL4LuPbLFfW46MVZdglT7GlePL3mWZfJXs8cksS3E7S9QPG6U6p0Nz5AKMT6Z32DN3T4+3hiigRo0C9zsmtzH5CG+K2OStllZkZVkA8bH9pSsqupF0gS3kYkAmRxtuJaWO5xU8ksQ9Mvpf3r7pSla60oRpAkxsYH2f\u002FZ",{"_type":336,"darkMuted":1170,"darkVibrant":1172,"dominant":1175,"lightMuted":1178,"lightVibrant":1179,"muted":1182,"vibrant":1185},{"_type":338,"background":1171,"foreground":340,"population":823,"title":340},"#46342b",{"_type":338,"background":1173,"foreground":340,"population":1174,"title":340},"#060614",0.44,{"_type":338,"background":1176,"foreground":348,"population":1177,"title":340},"#cec4b4",6.12,{"_type":338,"background":1176,"foreground":348,"population":1177,"title":340},{"_type":338,"background":1180,"foreground":348,"population":1181,"title":348},"#ecd697",0.63,{"_type":338,"background":1183,"foreground":340,"population":1184,"title":340},"#59759b",0.06,{"_type":338,"background":1186,"foreground":340,"population":1187,"title":340},"#ac8e4b",4.7,"IMG_5030.jpg","images\u002Fodbinyap\u002Fproduction_2026\u002F7dd3ac3b868f61c624b0bd0bf8675cfd60027fff-1170x1280.jpg",312194,"WohwIhPSLdURVZkGXWlVNSq6smqByOdc","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002F7dd3ac3b868f61c624b0bd0bf8675cfd60027fff-1170x1280.jpg",{"_type":48,"current":605},{"bgColour":1149,"title":1150},"An update on our current trial with 25 ecomm brands",{"_type":588,"metaDescription":1094,"ogImage":71},{"_type":48,"current":615},{"_createdAt":1199,"_id":1200,"_rev":1201,"_type":1202,"_updatedAt":1203,"bgColour":1149,"orderRank":1204,"title":1150},"2025-05-06T00:23:44Z","2e884beb-d9d4-4e1b-bcb3-4a8549682233","n9jxN5mf0d4OX1bW13065K","tag","2025-05-06T00:23:51Z","0|10002g:","We’ve Raised $10M & Launched the World’s Best AI Creative Agency for Growing Brands"]